Updates

Sport

Your new winter playlist

/ Tim Brownstone

This playlist, coming in at an hour, it's full of great music for your winter workouts. It builds up for your warm up, then even has a warm down section! If you're taking the playlist for a run, cycle or row, let us know - remember to tag us using #KYMIRAsport so we can see your results on Twitter, Facebook and Instagram! Here's the full track list: A Sky Full Of Stars - Coldplay Paddling Out - Miike Snow When A Fire Starts To Burn - Disclosure Changing Of The Seasons - Two Door Cinema Club Howl At The Moon - StadiumX, Taylr Renee Moonlight Party - Made in 1978 Sunshine - David Guetta, Avicii I Need You Tonight - Roni Winter Summertime Sadness - Lana Del Rey, Cedric Gervais Wicked Wonderland - Martin Tung Dark And Stormy - Hot Chip All This Could Be Yours - Cold War Kids The Heat - Jungle

product education, Sport

Selling the "Magic"

/ Tim Brownstone

This months blog post is a bit of a reveal behind the scenes here at KYMIRA Sport, focusing on one of the hardest challenges we have had to overcome: introducing our new technology to the market and trying to communicate how it works in a way that appeals to you guys, our (potential) customers! This blog has been co-written by myself (Tim) and one of the mentors (Mark, italics)that I worked with to help translate my scientific jargon into something that is actually relevant to everyone else in order to promote our KYMIRA Sport products: "The paradox for disruptive innovators is that although they're fantastic creations that deliver exactly the benefits their customers need, they do so in such an incredible way that customers struggle to understand them.This makes it really hard to define a proposition that customersunderstand enough to wantstraight away…... and that hits the nail on the head, when we first started I used to tell people about all of the benefits that KYMIRAproducts could deliver and no one believed me! Everyone would tell me that our products sounded too good to be true, although I like to think that our customers can vouch for the benefits now! "Tim makes magic leggings.Not my words, not his words, but the words of a customer.But how on earth do you market them?To look at they are nothing special – well designed and attractive to look at for sure, but the magic is invisible.In a world conditioned to buy clothing based on image, subtleties of fabric properties are not easy to market through digital means – there is simply too much explaining to do..." ...Mark makes a great point here, to date we have 9 clinical studies that prove the efficacy of our products, they have Class 1 medical status in Europe and Australia and will hopefully soon have FDA approval too! The problem is that you wouldn't know that just by looking at them and, not everyone wants to read through a scientific study to understand how they work. So we went out, camera in hand and started asking questions to our customers and people that weren't to understand what is missing from their kit at the moment. "We set up a series of video interviews with current customers, many of whom were great advocates of the product.We had to be careful not to “lead the witness”; we wanted insight more than promotion because counter-intuitive insight is far more engaging than sales talk.And we got it.“Magic Leggings” was a phrase coined in one of the interviews, but the real gem came later.“They make my legs feel as fresh in the third race as they did in the first”.Now that was useful – that was insight..." ...and there it was, finally some of our customers had eloquently described their experience with their KYMIRA products in a way that I wasn't prepared to publicly. The reason that I didn't promote the products in such a way myself is that I personally believe that is something for you guys to say rather than me because I already believe in the products, otherwise KYMIRA Sport wouldn't exist. As ever your comments are welcome. If you'd like to describe your experiences with KYMIRA products we would love to hear from you on either a product comment or a comment below!

nutrition, Sport

Staying hydrated: Tips for drinking more water!

/ Eerika Leino

Drinking enough water is vital for the health of the whole body - we all know it!...

gym training, Sport

Gym Bag Essentials (The Music Motivation)

/ Aston Lincoln

Hi, I am a new blogger for KYMIRA sports, my name is Aston. No doubt you will be seeing many more posts from me in the future. I will be writing posts on the health, fitness and consumer tech products that we like and admire here. I will be looking to bring you products and recommendations that will help in the pursuit of your fitness goals. Music helps to motivate you during training, well it helps me, and for my first post I thought I would bring you a quick round up of the headphones you will find in my gym bag (current and past). I have a nice selection which includes Bluetooth, wired, in-ear, overhead and waterproof headphones. So, in no particular order I will give you an overview of why I like them and how they meet my specific training demands. Indoor Training First; we have the overhead wired headsets from Beats and Jabra. When I started training I would only use in-ear headphones to listen to music, but quickly found that they would fall out of my ear when rowing, cycling or performing overhead weight lifting. So I switched to overhead headphones for these exercises. I brought Solo Beats by Dre which I really enjoyed. They still get knocked when doing overhead weight lifting, but apart from that they are really great. Then one day someone recommended the Jabra Revo’s. The sound quality was brilliant; they were more comfortable than my Beats. Now when I hit the gym, they are my preferred choice of headset. These headsets are good for: Weight training (not for overhand weights) Rowing (indoors) Treadmill Outdoor Training When it comes to outdoor training, I like to switch my style of headphones and opt for a lighter set. I currently have two sets, these the Jabra Sport+ and ODOYO EP900I. These are two fantastic but very different types of earphones the Jabra earphones are over ear and are Bluetooth 4.0 enabled. They can be used both indoor and outdoor, and work with exercises with lots of body movement. The ODOYO earphones on the other hand, are a wired set that are waterproof. Great for training in wet conditions and can be used up to 1.2 meters underwater. They were designed with Apple products in mind which is why they have iControls (as I like to call it) to take call’s while out and about. So if it’s raining and you still feel the need to go running these earphones are ideal. These headsets are good for: Weight training (Great for overhand weights) Running Rapid movement exercises Water based training. When it comes to musical motivation in the gym, at a competition or out and about, I have a headset for every possible condition. Not everyone is going to be as keen to fill their kit bag with such a selection so if I had to recommend one, it would be the Jabra Revo. Reason: The sound quality is amazing; it can be used for most in and outdoor training requirements and for the comfort when I am wearing them.

Sport

Why does design matter in sportswear?

/ Eerika Leino

Hi everyone! I’m Eerika, the newest addition to the KYMIRA team. I’ll be contributing to...

Sport

KYMIRA Sport will be back on Kickstarter

/ Tim Brownstone

Sport

Are KYMIRA products suited better to certain sports?

/ Tim Brownstone

KYMIRA Sport Products are suitable for use in any sport, read a little from Tim...

Sport

What it is like being an intern at KYMIRA Sport

/ Nicolas Alonzo

Hi I am Nicolas, this is my blog about my internship with KYMIRA Sport.

Sport

Welcome to the New Website

/ Tim Brownstone

Hello and welcome to the new KYMIRA Sport website from me (Tim)

Sport

KYMIRA gains critical acclaim

/ Tim Brownstone

Wow It has been an exciting few months here at KYMIRA Sport. Our products are...